All the world’s a stage…but especially London

Shaftesbury Avenue a famous london Address

By all means give our regards to Broadway, but can any theatrical experience truly compare to London’s wonderful West End? To the pre-show excitement among the chattering crowds as those distinctive black cabs weave through the capital’s bustling, neon-lit streets; the rising sense of anticipation then the mesmerising event itself?

We don’t think so, which is why with tender loving care we’ve devised a little something called Virgin’s London Theatre Experience – a 4 or 6 night getaway vacation package providing the ultimate West End experience.

British stage-and-screen superstar Tom Hiddleston summed up the allure of the London stage rather well when describing the version of Shakespeare’s Coriolanus in which he’s appeared: “At its absolute best, a play like that can unite its audience. They can go into the theatre as strangers and leave as a group, having understood and been through something important together.”

Hiddleston, famous also for playing Captain Nicholls in Steven Spielberg’s 2011 adaptation of War Horse, and Loki in the Thor franchise, is one of a new generation of cool Brits strutting their stuff on London’s theatre stages. At the start of 2014, as well as Jude Law in a blockbuster Henry V, there was Rupert Grint (from the Harry Potter movies) and Ben Whishaw in classic gangster drama Mojo; one-time Doctor Who, Matt Smith, in an adaptation of the Bret Easton Ellis yuppie satire American Psycho; and former Bond girl Gemma Arterton in The Duchess of Malfi – at the all-new Sam Wanamaker Theatre within Shakespeare’s Globe on the city’s sophisticated South Bank.

They, as they say in Blighty, are just for starters. Think London theatre, think groundbreaking new British productions and must-see Broadway imports, much-loved musicals and unmissable world premieres, laugh-out loud comedies and don’t-look-now thrillers.

House of Parliament with Big Ban tower in London, UKAs well taking in one of these unforgettable shows – courtesy of your London Theatre Passport – you’ll have plenty of time to do your own thing in arguably the world’s greatest city. Spend the days at your own independent leisure or take advantage of an optional tour booked before you travel – perhaps a Royal London Morning Tour, trip to Madame Tussauds, Fortnum & Mason Full Afternoon Tea, breathtaking ride on The London Eye or a spooky Jack the Ripper Tour. (Our travel dates, by the way, are from April to October 2014.)

It’s just our way of ensuring that you see more and save money too. ‘Quids in’, as they say in London Town.